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The Internet is a passive (not an active) form of marketing. What this means is that unlike direct mail marketing you do not reach out to prospects they reach you on the Internet. The secret to successfully marketing and promoting your event on the Internet is to be where your prospects are looking.
According to Scott Alliy President of FindaSeminar.com the worlds largest training search engine. "FindaSeminar.com has achieved 30% growth in the number of visitors and registrations produced year over year".
Scott adds that the trend towards online registration is and will continue to grow. He cautions event promoters however that since the Internet is a passive form of marketing, event promoters need to consider two important factors if they wish to increase registrations and profits for their events.
1) Marketing Events On the Internet takes time - Successful event marketing begins with putting your event on the net up to 6 months in advance of your event.
2) Just putting your event info on the net is NO Guarantee of success! You MUST put your event info where it will be seen, read, and acted upon. The member sites of the Training News Network have been developed, tested, and proven to attract a specific targeted audience and to produce registrations for event promoters that advertise there.
Why do Training News Network Member websites work better than my own website when it comes to marketing my seminar conference webinar or other event?
The answer says Scott lies in the fact that obtaining training brochures is a non-committal action. Visitors to sites like TrainingBrochures.com and SeminarBrochures.com can view, download, and print event information without obligation. Then when they are ready they can refer to the brochure or other event information that they saved and printed and contact you to register.
Allied Internet Solutions Inc. a Houston Tx based Internet marketing and consulting firm offers a variety of event marketing plans to meet your needs and budget. Choose from one or more of the event marketing services below to pinpoint your target audience and maximize attendance at your next online event or public event at the lowest cost. Contact Allied Internet Solutions and ask them about the best event marketing solutions for your next event (800) 349-1935)